About Us

The Gameplan™

The Gameplan™ is a revolutionary fast-track system designed to help organisations build high-performance teams, boost profits, and free owners and managers to focus on strategy and growth.

Our proven approach comes directly from your team.

It’s built for real-world results, not just theory.

Why choose us?

The Gameplan™ is built on the exact steps used to achieve record breaking revenues across professional sport and businesses.

We have developed a proven methodology which we tailor to the specific context of our clients - choose us and you'll get a bespoke approach with hands-on support and our success promise.

We become an extra member of your team, helping you map out your goals and motivate your staff to achieve them...and more.

The problem we solve

Why most teams struggle...

Effort isn’t the problem. It’s misalignment, complexity, and lack of clarity that holds teams back.

In sport and business we saw the same issues:

🚫 No clear plan

🚫 Disconnected teams

🚫 Generic consultancy that didn’t stick

So we built The Gameplan™, a simple, proven system that brings clarity, unity, and results.

When people know the plan and their role in it, performance soars.

What we do

The Gameplan™: A proven blueprint for high performance

We turn potential into performance by helping your organisation:

✅ Define clear goals and core values
✅ Align your people around a shared purpose
✅ Streamline systems and boost efficiency
✅ Drive motivation, accountability, and momentum
✅ Free leadership to focus on strategic growth
✅ Build a high-trust, high-performance culture

Your business will run itself!

The impact

After implementing The Gameplan™, your organisation will see:

Accountability - Every team member knows what’s expected, and why it matters.

Alignment - Everyone working toward the same clear, strategic goals.

Performance - Motivated people, smart systems, and measurable growth.

Imagine a business where:

- Employees are inspired, supported, and empowered

- Operations run like clockwork

- Profits exceed expectations

This is what The Gameplan™ delivers—a fast track to transformation and sustained success.

Take The Gameplan™ Fitness Test

Find out where your organisation is thriving — and where it’s stuck.

Take The Fitness Test NOW!

Jim Overend, CEO Gamechanger Consulting & Creator of The Gameplan

Meet our founder

Jim Overend, Creator of The Gameplan™

After 25 years leading top-level teams in elite sport and business, Jim kept seeing the same frustrations: underperformance caused by poor planning, vague roles, and costly advice that didn’t work.

He knew there was a better way. So he built The Gameplan™ - a practical, proven framework based on clarity, trust, and shared purpose. It’s the same system that helped him break records—and now it’s transforming teams and cultures everywhere.

“Success doesn’t come from complexity. It comes from clarity and alignment.

That’s the power of The Gameplan™.”

The Gameplan's origins

Leicestershire County Cricket Club

Record-breaking commercial income, best ever matchday crowds and Elton John!

Leicester Tigers

The UK's first profitable rugby club community programme, boasting 18 initiatives and 7 staff.

Loughborough University

Creating an events and engagement programme for 130,000 former students.

Find out moreRead our founder success stories

Gamechanger Consulting Ltd

Our Vision

To be the go-to consultancy for growing businesses and organisations that want to empower their teams to be the best they can be.

Our Purpose

To inspire and transform the teams we work with by aligning them as one.

Our Mission
We are dedicated to transforming SME leaders’ lives and their teams. Through active listening and empowerment, we help individuals and teams become more profitable, productive, aligned, accountable, and focused on achieving their shared goals.

Our Values
Passion, Respect, Humility, Honesty & Integrity.

Our money back guarantee

We’re confident in our process, and we want you to feel the same.

If by the end of our work (or even during it) you don’t believe we’ve met the objectives we set together, we’ll refund your fee.

The only condition? Your team needs to commit to the actions we agree upon along the way.

We're not for everyone though...

We only partner with businesses and owners who are serious about empowering their teams and making meaningful change. If that’s you, let’s create something incredible together.

When we say we’ll deliver, we mean it. That’s The Gameplan promise.